LCI worked closely with all Kruger media partners to develop and execute a multi-channel promotion for SpongeTowels®. With an amazing prize pool and both French and English executions, The Spot the Sponge Pockets™ Challenge brought together online and offline channels to create one cohesive strategy to get maximum penetration for the longest duration. This was an addictive game designed to entice users to spend time with the Brand; and through game mechanics, drive the users to the associated advertising to earn more chances to win prizes.
LCI was responsible for the original ideation of the interactive along with all video production, post-production, creative development, internet advertising design, Flash design and programming, contest programming, and hosting infrastructure.
LCI was responsible for the original ideation of the interactive along with all video production, post-production, creative development, internet advertising design, Flash design and programming, contest programming, and hosting infrastructure.
During the campaign, users could Spot the Sponge Pockets in Facebook, MySpace, Secondlife, MSN, Canoe, Mocha Sofa, and many more popular websites. Our hero Sponge Pocket made thousands of friends on Facebook and MySpace, creating lasting brand impressions that form a strong relationship with the Sponge Towels Brand.
