Lifecapture was approached by Fysh UK's ad agency to translate their fun and funky, smooth and ultra hip essence online. The idea was to build a fun, sticky site where people would enjoy interacting with their brand and products online.
Alongside their agency Lifecapture developed one of our trademark rich media, highly engaging user experiences. Fyshnation.com is where you can see and be seen. People can discover a unique environment where they can have fun and create possibilities.
The site engages people in the Fysh UK brand through video, interactivity, product information and a contest to become the next face of Fysh. Contestants can upload their photos and submit entries for a chance to star in the next Fysh film or photo shoot by having their peers vote for them.
The ad agency is supporting the website through a traditional media campaign. As well Lifecapture is complementing the efforts with a search marketing campaign. Both efforts are yielding a great amount of respondents.
