Postcards from Crystal documents the life of First Nations Canadian singer, Crystal Shawanda, as she navigates through the record business in Nashville. Crystal is only the third Canadian Female country artist ever to be signed to a major US record deal; Shania Twain is among the others.
Fans explore the TV narrative online, through an innovative flash experience utilizing layers, extending the story line.
Working with great partners, LCI and friends designed and developed Postcards from Crystal from the ground up. 100% original video production, overall design, copy writing, flash design, Actionscript and CMS integration were all part of the development.
The interactive experience was integrated directly into the television program. LCI lifted a main frame from each TV show episode and turned them into deep explorative environments where the user could learn more about Crystal, sign up for Mobile updates and be driven back to the show.
We also took advantage of the lower third of the television screen and used it to drive viewers to the site: converging the Interactive and TV properties on every level of production and distribution. This type of integration brings the two mediums much closer together to create a seamless viewer experience.
