LCI has worked with Alliance, Odeon and OMD to promote the following movies online:
- Control – the Ian Curtis Story
- No Country for Old Men
- Be Kind Rewind
- In Bruges
- Vince Vaughn Wild West Comedy
- The Stone Angel
- Where in the World is Osama Bin Laden
Alliance Films were ready to add to their marketing arsenal. When working with some of the largest films in Canada, it’s important to be leading edge and engaging within a short timeframe when communicating to such a massive audience with so many small targets within.
LCI has developed significant online marketing programs for many movies that work to drive mass awareness of the films and drive the right audience to Alliance Films main website to learn more. The plan spans many channels online and continues to evolve with each new project.
LCI develops different types of collateral for Alliance Films, depending on the requirements of the project. Development typically involves viral videos, interactive games, micro-sites, Facebook applications and banner advertisements.
LCI has taken a new multi-channel approach to driving audiences for Alliance Films. We are very active in the Social Market Place and the Search Market Place. We have combined the metrics from these two channels and all their sub channels into reports that prove hands down the value of these mediums over other online and offline marketing channels. The metrics we are compiling are some of the first that accurately measure the Social Marketplace and all its sub-channels; and they keep getting better.
