The term podcasting derives its name from Apple’s iPod, but to create a podcast or even to listen to one, you don’t need to own an iPod, or any portable music player for that matter. Podcasting is a new type of online media delivery.

Podcasting is broadcasting on iPods or other MP3 Players. Created by ex MTV host Adam Curry, Podcasting is a new method of communication for the internet – unfortunately, it’s still limited to your PC. But thanks to companies like Apple, creator of the iPod,podcasts can be downloaded to your personal media device and accessed at anytime. Your trusty mp3 player can become a true audiovisual media player - this handy companion is not just for music anymore.

Apple is developing iPods that can play videos, handle live streaming, make phone calls, etc. Popular television shows such as “Lost,” and “Desperate Housewives,” are main attractions. Motion picture editors are busy transforming hour long stories into six minute formatted ‘vcasts’ to be played on your iPod. This raises some alarming questions about the future of television programming – perhaps it will become as short as the average viewer’s attention span?

However, will people enjoy watching their favorite television show on a 2.5inch screen? IPod itself is continuously going through changes. The original model had the capacity to save three hundred songs, yet the current versions hold over thousands. Please note that in order to listen to podcasts you do not need an Apple iPod. Any personal media device will probably meet the requirements, even your regular PC.

Podcasting is a fresh medium. There has not yet been a comprehensive marketing plan developed to guarantee positive results with advertising in podcasts. Because the medium is still in its infancy, many advertisers are unsure of how to maximize its potential - pioneers are still experimenting.
More progressive marketers are researching information / entertainment hybrids or what they call ‘focused programming’ that will let them distribute a compelling message through traditional podcast channels. Podcasting’s challenge is similar to video-on-demand’s own situation - What does a brand have to say to consumers on an ongoing basis beyond a buy-me-now message? Brand as content producer is a trend that’s not likely to abate any time soon.

Looking for more resources on how to create and market your own podcast? Read our full article on Podcasting in our article section.