The current world population is estimated to be 6,676,120,288 of which 1,407,724,920 are internet consumers. This is a world population internet penetration of 21.1%. Relatively, the most internet consumers are to be found in North America (73.1%), Australia (57.0%) and Europe (47.7%).

In absolute numbers the most internet users are to be found in Asia (530 million), even though the internet penetration in Asia is only 14%. Europe comes in second here with 382 million internet users.

The current Canadian population is estimated to be 32,440,970 of which 22,000,000 are internet consumers. This is a internet penetration of 67%, which is higher than the US penetration. Google sites are currently the most popular and used websites in Canada, followed up by Microsoft and Yahoo sites. Facebook seems to be extremely popular in Canada and cover the #4 spot.

Read our full Internet Consumption Report for more demographics and statistics, featuring the most popular activities on the internet, social networking, mobile social networking and much more.