It’s the reality that just building a website won’t guarantee any visitors.

Sorry folks - the internet has come a long way since the 1990’s where you could put any site, with any content, virtually anything at all and you’d get visitors, people linking to the site en-mass.

That was then, and this is now. Think of websites like wannabe stars – they’re a dime a dozen. To breakthrough to stardom level takes time, effort and resources. Saying you want to be famous is far removed from becoming famous. The only way to rise up above the crowd is continuous exposure, getting your name/face out to the people.

Just like real stars, only a few new websites has what it takes to become viral on their own – often out of sheer luck. For the rest of the world hard work and continuous, never ending promotion is what it takes to drive visitors to a website. Nor is there any one magic bullet solution - each website will need have its own promotional needs, and often this involves a blend of real world and online advertising and Social Marketing.

What we do with our customers is we deploy a multi-faceted strategy that consists of various approaches as to effectively reach the desired target audience. Our experience has taught us that you can’t rely on any one method to drive traffic to a website. It has to be a perfect blend that properly targets the demographics your site appeals to. This includes everything from conventional online ads, blogging to social marketing.

So when it comes to building out a new website, don’t be surprised if your traffic is very low without any promotional push. Nor should you expect that putting your entire ad budget into one form of advertising (i.e. Google) will have the same results as that of a wider campaign that targets your customers from multiple approaches.

Hoping something goes viral, is like being a wannabe actress living in the middle of nowhere wishing to be famous. - Stephen Crooks