Regardless of what critics are saying about the movie, “Sex and the City” has blown out opening box office numbers as expected. As I type, I’m certain that girls nights are still being organized everywhere as women head in droves to laugh and cry about the woe that is man, yet one site has managed to harness this craze (more so the internet traffic) to an interesting destination called “sarahjessicaparkerlookslikeahorse.com“. The website is pretty much what it says it is, static click through images of Sarah Jessica Parker aligned next to a horse allowing viewers to rhetorically compare and contrast.

It’s understandable that the amount of traffic being generated by the site is merely because of the release of the feature film, but in a sense it’s also really smart. Why? The owner of the domain has placed one large image ad promoting the movie as well as a large Google text ad underneath it. With supposed numbers like 350, 000 page views on a bad day, that’s still a lot of ad generated hits. Even better is the idea that users must click on a number to see previous posts, which in turn contains the same ad over and over again. When refreshed, you’re looking at an immeasurable amount of hits on the banners.

What boggles my mind is how the company responsible for the production and distribution of the film, as well as people representing Sarah Jessica Parker, haven’t made much of a fuss about taking down the page. This then raises the question: is this the new strategy to virally marketing a product? In the case of this film, is there a possibility that the site is tied in with the promotional campaign regardless of the quality and nature of the content?

Insulting the lead star and arguably one of the most talked about at this moment seems to be an effective way to get people to notice something, but in reality the mass audience is just noticing a horse that looks like someone. It’s smart viral campaigning that is obviously timed well, something that I feel will begin to become more popular as the audience that loves this “celebrity bashing” culture continues to grow.