Entries Tagged as 'social media'

Fake Following.

August 26th, 2008 · No Comments

There is finally a feature in social networking that mirrors the half-attention of real life. You know when someone is gabbing away at you at some party (cocktail, family gathering, what have you), and you’re just nodding your head or maybe adding in an “uh huh”? You can now do that on the internet.
FriendFeed, a [...]

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Tags: social media · social networks

How to make your viral work

July 21st, 2008 · 1 Comment

Ever forward a funny email? Did that message contain any advertising? When individual consumers pass advertising messages to their friends, family and co-workers they are participating in viral marketing. Today, whole campaigns are designed to get the public to endorse products to their peers.
Initially the impact of the message is limited, but by motivating readers [...]

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Tags: internet marketing · media · social media

Internet Consumption Report

July 18th, 2008 · No Comments

The current world population is estimated to be 6,676,120,288 of which 1,407,724,920 are internet consumers. This is a world population internet penetration of 21.1%. Relatively, the most internet consumers are to be found in North America (73.1%), Australia (57.0%) and Europe (47.7%).
In absolute numbers the most internet users are to be found in Asia (530 [...]

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Tags: internet marketing · media · social media

Podcasting; It’s not just for iPods anymore

July 16th, 2008 · No Comments

The term podcasting derives its name from Apple’s iPod, but to create a podcast or even to listen to one, you don’t need to own an iPod, or any portable music player for that matter. Podcasting is a new type of online media delivery.
Podcasting is broadcasting on iPods or other MP3 Players. Created by ex [...]

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Tags: internet marketing · media · social media

Social Media Marketing Case Studies

July 15th, 2008 · No Comments

Social Media Marketing is a powerful tool but also hard to control. Researching someone else’s mistakes can give us heads up for any future efforts. Even though we can’t control the outcome of a viral we should always try to minimize the possibilities of a campaign turning into wasted efforts. Let’s take a look at [...]

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Tags: internet marketing · media · social media

Web 3.0 & the power of the semantic web

July 14th, 2008 · 2 Comments

Web 3.0 describes the next evolution of the World Wide Web. The true definition of Web 3.0 has been unclear ever since it has been created. Some people refer to the semantic web as an equal to Web 3.0, others consider the semantic web part of Web 3.0. What does “the semantic web” mean though?
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Tags: Development · internet marketing · media · social media

Fictional Teens Help Battle Real Life Angst.

July 14th, 2008 · No Comments

It has been a long running joke to see people on myspace in emotional and “teen angst” mirror shots looking forlorn, merely seeking attention through high contrast and weirdly angled poses. Woe is the life of a young teenage middle classed suburbanite spending their days in the basement writing poetry about how their parents don’t [...]

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Tags: cool stuff · social media · social networks

Crisis Management for Online Brands

July 10th, 2008 · No Comments

It’s remarkable to see that companies still don’t get the power of the individual on the web. It can really make you or break you. The silo mentality that drives many organizations just does not work in our interconnected world.

There are two things every company must now remember for brand management: 1. the internet [...]

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Tags: internet marketing · social media

If you build it, they won’t come.

June 27th, 2008 · No Comments

It’s the reality that just building a website won’t guarantee any visitors.

Sorry folks - the internet has come a long way since the 1990’s where you could put any site, with any content, virtually anything at all and you’d get visitors, people linking to the site en-mass.

That was then, and this is now. Think [...]

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Tags: business · internet marketing · social media

Ford gets it. Ford really really gets it.

June 25th, 2008 · 1 Comment

Who says you shouldn’t let your customers talk about your products?
One of the common things that clients often reject from the outset is allowing customers the ability to post comments and questions regarding their products on their websites. The fear is that consumers with a vendetta towards the brand will post extremely negative comments hurting [...]

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Tags: Development · Uncategorized · business · media · social media

I Choose If Your Ad Sucks.

June 16th, 2008 · No Comments

This has to be social media marketing at its finest. You, me, and everyone else gets to decide (thumbs up or down) if the ad that you have placed on a website is worth keeping. We the people hold the power to decide if your product or investment will succeed or fail. Think of that [...]

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Tags: business · cool stuff · internet marketing · media · social media

WuChess.

June 13th, 2008 · No Comments

I’m sure at one point back in the late to mid nineties, everybody loved the WuTang Clan. They took rap to this level of hardcore that made you feel so gangsta, you just couldn’t resist. Shooting up this, shooting up that, shooting up everything was pretty much all they ever talked about really. Before the [...]

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Tags: media · social media

Market Research On Yourself.

June 11th, 2008 · No Comments

I don’t know what the internet has come to when you have complete strangers compiling data on a photo of yourself within hours of posting it online. “FaceStat” is literally google type analytics for a more web 2.0 platform of the “hot or not” website. Have people become so vain that you can actually perform [...]

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Tags: Development · cool stuff · internet marketing · media · social media

web sites are becomming a commodity

June 3rd, 2008 · No Comments

I have a personal belief that the internet will become highly commoditized as technology gets more advanced. Some of you may say that this is obvious, others will always find a niche. Google continus to launch website services that not only continue to revolutionize the internet as we know it, but make it [...]

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Tags: Design · Development · Geoff Whitlock · TV Online · business · cool stuff · internet marketing · media · mobile · social media

Adding Social Media to your site has never been easier!

May 23rd, 2008 · No Comments

Folks, lookie here Google Friend Connect has just launched free, simple install Social widgets for Member Management, Message Board, Reviews, and Picture Sharing. These widgets are easily added to any website, any code.
This almost completely removes the cost associated with becoming more involved with social media. Many companies can take advantage of this [...]

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Tags: Geoff Whitlock · business · cool stuff · internet marketing · social media

Out on a limb

May 15th, 2008 · No Comments

Well, the 20th aniversary Playback Magazine has been published. LCI went out on a limb and placed a large ad in the middle of the mag. We wanted to deliver some pertinent information and get the attention of the TV industry.
We all know that content is changing and will be changed forever. [...]

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Tags: TV Online · business · internet marketing · mobile · social media

Burma Viral

May 9th, 2008 · No Comments

Burma Viral new animated 90 public service announcement made by Le Blond and Shilo promoting new Burma Arts Board website, noneofusarefree.org. Visitors can send messages (flowers) to the people of Burma (also known as the Union of Myanmar) in honor of their ongoing peaceful protests against their military government.

addthis_url = [...]

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Tags: Design · social media

how many internet marketing channels can you list in under a minute?

April 21st, 2008 · No Comments

I was sitting with Rob Campbell of LCI discussing this, I thought I would test it.
There are so many out there, and more growing everyday. these are all top of mind, please, comment, expand this!
Please don’t mind the scribbles, I was doing this quickly.

addthis_url = ‘http%3A%2F%2Fwww.lifecaptureinc.com%2Fblog%2Fsocial%2F2008%2F04%2Fhow-many-internet-marketing-channels-can-you-list-in-under-a-minute%2F’;
addthis_title [...]

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Tags: Geoff Whitlock · internet marketing · social media

campaigning to find the most wanted man in the world

April 14th, 2008 · No Comments

LCI is working with Alliance Films on many projects at this point. We are executing various online multi-channel marketing programs. The results are off the charts and keep getting better. We are really excited about the next project. Where in the world is Osama Bin Laden. Directed by Morgan Spurlock [...]

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Tags: Design · Development · Geoff Whitlock · business · social media

Offline Media should lead the charge pushing online media

April 9th, 2008 · No Comments

I know that many off line media companies see the internet as a death trap. It is sucking up more and more yearly. For this reason, they should take the lead in developing online media programs for their clients, and partner with the right online agencies to make it happen. There is [...]

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Tags: Geoff Whitlock · business · media · social media