Ever forward a funny email? Did that message contain any advertising? When individual consumers pass advertising messages to their friends, family and co-workers they are participating in viral marketing. Today, whole campaigns are designed to get the public to endorse products to their peers.
Initially the impact of the message is limited, but by motivating readers [...]

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The current world population is estimated to be 6,676,120,288 of which 1,407,724,920 are internet consumers. This is a world population internet penetration of 21.1%. Relatively, the most internet consumers are to be found in North America (73.1%), Australia (57.0%) and Europe (47.7%).
In absolute numbers the most internet users are to be found in Asia (530 [...]

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Search engines are the most important online medium to search for information. 92% of all internet users are frequently making use of search engines. Of all search engines, Google is by far the most used search engine. It provides search results not only on its own website, but powers other search engines’ results as well.

Placement [...]

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The term podcasting derives its name from Apple’s iPod, but to create a podcast or even to listen to one, you don’t need to own an iPod, or any portable music player for that matter. Podcasting is a new type of online media delivery.
Podcasting is broadcasting on iPods or other MP3 Players. Created by ex [...]

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Social Media Marketing is a powerful tool but also hard to control. Researching someone else’s mistakes can give us heads up for any future efforts. Even though we can’t control the outcome of a viral we should always try to minimize the possibilities of a campaign turning into wasted efforts. Let’s take a look at [...]

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Web 3.0 describes the next evolution of the World Wide Web. The true definition of Web 3.0 has been unclear ever since it has been created. Some people refer to the semantic web as an equal to Web 3.0, others consider the semantic web part of Web 3.0. What does “the semantic web” mean though?
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The upcoming two weeks, starting July 14, we will be sharing a number of articles regarding online marketing. The articles will feature various subjects such as the upcoming semantic web, social tagging strategies, viral marketing, etc.
Each workday a new article will be published for you to take advantage of. Let us know if you liked [...]

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In an earlier post, I had mentioned the wonders and growing popularity of the viral video. Ad firms could spend far less to reach an audience that compares to some of the biggest ratings on tv today. In an email later on in the week, a colleague had said that the viral video was dead, [...]

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Who says you shouldn’t let your customers talk about your products?
One of the common things that clients often reject from the outset is allowing customers the ability to post comments and questions regarding their products on their websites. The fear is that consumers with a vendetta towards the brand will post extremely negative comments hurting [...]

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Viral videos on their own, be they big or small budget, have a huge impact on what the consumer will decide when it comes to buying a product. A recent trend in viral video marketing has seen a shift from well made sleek looking online commercials, to low fi and low budget “high school [...]

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This has to be social media marketing at its finest. You, me, and everyone else gets to decide (thumbs up or down) if the ad that you have placed on a website is worth keeping. We the people hold the power to decide if your product or investment will succeed or fail. Think of that [...]

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I’m sure at one point back in the late to mid nineties, everybody loved the WuTang Clan. They took rap to this level of hardcore that made you feel so gangsta, you just couldn’t resist. Shooting up this, shooting up that, shooting up everything was pretty much all they ever talked about really. Before the [...]

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Interactive Ontario Spotlight Series points the spotlight at Lifecapture Interactive.
Watch Geoff Whitlock and Dan Riley interviewed by Interactive Ontario here.

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I don’t know what the internet has come to when you have complete strangers compiling data on a photo of yourself within hours of posting it online. “FaceStat” is literally google type analytics for a more web 2.0 platform of the “hot or not” website. Have people become so vain that you can actually perform [...]

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Regardless of what critics are saying about the movie, “Sex and the City” has blown out opening box office numbers as expected. As I type, I’m certain that girls nights are still being organized everywhere as women head in droves to laugh and cry about the woe that is man, yet one site has [...]

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I have a personal belief that the internet will become highly commoditized as technology gets more advanced. Some of you may say that this is obvious, others will always find a niche. Google continus to launch website services that not only continue to revolutionize the internet as we know it, but make it [...]

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I can just see the brainstorm session at Fallon.
“Alright people, we did bouncy balls, we did exploding paint, we did plasticine rabbits, now what else can we fill a City with?”
“Well funny you should ask, my washing machine broke this morning… “

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I know that many off line media companies see the internet as a death trap. It is sucking up more and more yearly. For this reason, they should take the lead in developing online media programs for their clients, and partner with the right online agencies to make it happen. There is [...]

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