It’s the reality that just building a website won’t guarantee any visitors.

Sorry folks - the internet has come a long way since the 1990’s where you could put any site, with any content, virtually anything at all and you’d get visitors, people linking to the site en-mass.

That was then, and this is now. Think [...]

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Who says you shouldn’t let your customers talk about your products?
One of the common things that clients often reject from the outset is allowing customers the ability to post comments and questions regarding their products on their websites. The fear is that consumers with a vendetta towards the brand will post extremely negative comments hurting [...]

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This has to be social media marketing at its finest. You, me, and everyone else gets to decide (thumbs up or down) if the ad that you have placed on a website is worth keeping. We the people hold the power to decide if your product or investment will succeed or fail. Think of that [...]

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Interactive Ontario Spotlight Series points the spotlight at Lifecapture Interactive.
Watch Geoff Whitlock and Dan Riley interviewed by Interactive Ontario here.

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I have a personal belief that the internet will become highly commoditized as technology gets more advanced. Some of you may say that this is obvious, others will always find a niche. Google continus to launch website services that not only continue to revolutionize the internet as we know it, but make it [...]

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Folks, lookie here Google Friend Connect has just launched free, simple install Social widgets for Member Management, Message Board, Reviews, and Picture Sharing. These widgets are easily added to any website, any code.
This almost completely removes the cost associated with becoming more involved with social media. Many companies can take advantage of this [...]

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Well, the 20th aniversary Playback Magazine has been published. LCI went out on a limb and placed a large ad in the middle of the mag. We wanted to deliver some pertinent information and get the attention of the TV industry.
We all know that content is changing and will be changed forever. [...]

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I was trolling around online and I got to thinking about what it is I actually do here. I thought through the various uses daily and realized that I was generally trying to accomplish some sort of goal. Whether its getting the weather or becoming more informed on certain topics, for the most [...]

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It seems like it all happens at once; the markets fall, the US dollar drops, their housing industry turns over in its grave, banks get bailed out, more international conflicts brewing, the global food crisis, ongoing global warming, and news about a $200 barrel of oil?
All this seem like so much for the average [...]

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Its interesting to work with you here at Lifecapture. The team is up over 30 people now, and growing.
I walk through the room and bare witness to the forefront of multi-channel Internet marketing, web design, and the bleeding edge of flash applications development.
To say I am proud of you for your achievements is an [...]

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LCI is working with Alliance Films on many projects at this point. We are executing various online multi-channel marketing programs. The results are off the charts and keep getting better. We are really excited about the next project. Where in the world is Osama Bin Laden. Directed by Morgan Spurlock [...]

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I know that many off line media companies see the internet as a death trap. It is sucking up more and more yearly. For this reason, they should take the lead in developing online media programs for their clients, and partner with the right online agencies to make it happen. There is [...]

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In past posts I have mentioned the importance of channel marketing online and connecting to people as they travel throughout the web. To add to this I offer the following.
The company needs to first discover what they need to accomplish through the web; and what type of interaction is needed with Internet users.
For example: [...]

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We have been talking a lot lately about the marketing ecosystem online as opposed to in the real world.
Marketers are responsible for locating a target audience and messaging them in favor of a client or cause. Great marketing programs encompass many weapons, mediums, and channels that fit nicely into the daily lives of the [...]

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well, we all have read about this in science fiction novels and seen it in the movies; well, now it is a reality.
Google and Virgin are Virgle. A new project aimed at creating human settlements on Mars; within 20 years.

more information on this link - http://www.google.com/virgle/index.html
April Fools

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It is amazing when complex applications become so simple that even the average businesses can begin taking advantage of high tech marketing like Mobile Marketing with little help from big expensive companies.
Wapple is a new mobile service where you can make your own mobile application and launch it through international providers. Mobile at your [...]

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here is a thought for you.
Moving more of your marketing dollars online in 2008 - 2009 is win-win, as long as its done right. We all know that audiences are migrating online; and as they do, it only makes sense that you take advantage of it while your competitors flounder to understand the medium [...]

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hello, have you heard of ICE? the interactive content exchange? this is an amazing conference - I attended the opening gala last night and met lots of great people. There are two more days of great speakers and networking - well worth it for any interactive content creator or buyer in the [...]

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what does that mean?
At LCI, we have spent many years perfecting our model, ensuring that we are separated from the pack. As marketing communications consolidates, it is very important that companies stay ahead of the curve, understanding what is next and only translating the right avenue for clients as they need it.
this is core [...]

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Maybe not like it will affect TV, Print and Radio.. but it will affect us. but as a plus to our industry - we have measurable marketing like no other - and its affordable to get great results. Social marketing, search marketing and banner advertising online are taking more consumer time day [...]

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