Ever forward a funny email? Did that message contain any advertising? When individual consumers pass advertising messages to their friends, family and co-workers they are participating in viral marketing. Today, whole campaigns are designed to get the public to endorse products to their peers.
Initially the impact of the message is limited, but by motivating readers [...]

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The current world population is estimated to be 6,676,120,288 of which 1,407,724,920 are internet consumers. This is a world population internet penetration of 21.1%. Relatively, the most internet consumers are to be found in North America (73.1%), Australia (57.0%) and Europe (47.7%).
In absolute numbers the most internet users are to be found in Asia (530 [...]

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Search engines are the most important online medium to search for information. 92% of all internet users are frequently making use of search engines. Of all search engines, Google is by far the most used search engine. It provides search results not only on its own website, but powers other search engines’ results as well.

Placement [...]

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The term podcasting derives its name from Apple’s iPod, but to create a podcast or even to listen to one, you don’t need to own an iPod, or any portable music player for that matter. Podcasting is a new type of online media delivery.
Podcasting is broadcasting on iPods or other MP3 Players. Created by ex [...]

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Social Media Marketing is a powerful tool but also hard to control. Researching someone else’s mistakes can give us heads up for any future efforts. Even though we can’t control the outcome of a viral we should always try to minimize the possibilities of a campaign turning into wasted efforts. Let’s take a look at [...]

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Web 3.0 describes the next evolution of the World Wide Web. The true definition of Web 3.0 has been unclear ever since it has been created. Some people refer to the semantic web as an equal to Web 3.0, others consider the semantic web part of Web 3.0. What does “the semantic web” mean though?
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It has been a long running joke to see people on myspace in emotional and “teen angst” mirror shots looking forlorn, merely seeking attention through high contrast and weirdly angled poses. Woe is the life of a young teenage middle classed suburbanite spending their days in the basement writing poetry about how their parents don’t [...]

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The upcoming two weeks, starting July 14, we will be sharing a number of articles regarding online marketing. The articles will feature various subjects such as the upcoming semantic web, social tagging strategies, viral marketing, etc.
Each workday a new article will be published for you to take advantage of. Let us know if you liked [...]

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It’s remarkable to see that companies still don’t get the power of the individual on the web. It can really make you or break you. The silo mentality that drives many organizations just does not work in our interconnected world.

There are two things every company must now remember for brand management: 1. the internet [...]

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In an earlier post, I had mentioned the wonders and growing popularity of the viral video. Ad firms could spend far less to reach an audience that compares to some of the biggest ratings on tv today. In an email later on in the week, a colleague had said that the viral video was dead, [...]

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