Entries from March 2008

amazing viral

March 31st, 2008 · 1 Comment

here is a really successful viral campaign. Amazing response, perfect content. Most marketers can only dream of these results.

haha,

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Tags: Geoff Whitlock · cool stuff

a nugget

March 31st, 2008 · No Comments

here is a thought for you.
Moving more of your marketing dollars online in 2008 - 2009 is win-win, as long as its done right. We all know that audiences are migrating online; and as they do, it only makes sense that you take advantage of it while your competitors flounder to understand the medium [...]

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Tags: Geoff Whitlock · business

great content conference

March 27th, 2008 · No Comments

hello, have you heard of ICE? the interactive content exchange? this is an amazing conference - I attended the opening gala last night and met lots of great people. There are two more days of great speakers and networking - well worth it for any interactive content creator or buyer in the [...]

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Tags: Geoff Whitlock · business

I thought I was done for the day

March 24th, 2008 · No Comments

I just stumbled onto another great site - this is the only aggregate of its kind (that I know of)
great to forecast trends and popular items that the social space is interacting with.
http://popurls.com

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Tags: Geoff Whitlock · Uncategorized

measuring social marketing

March 24th, 2008 · No Comments

We have been working in social space for a while now - enhancing our clients marketing with online p2p communications; for an insight into social markets I offer the following.
Not all social channels work the same as others; not all work the same for everyone.
try and look at social channels as sub-channels; when you audit [...]

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Tags: Geoff Whitlock · social media

6 million in costs, 3 months - are they that far ahead?

March 24th, 2008 · No Comments

when you have money to waste, you can do great things like this

For more information
http://www.steelcitysfinest.com/HondaAccordAd.htm
the ad is amazing - intricate, suspenceful - but 6 million? 3 months? 60 seconds?
I don’t know who is in charge over there, but I would love to submit for an RFP, we could do amazing things with that much money!

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Tags: Geoff Whitlock · cool stuff

Think, Build, Market

March 24th, 2008 · No Comments

what does that mean?
At LCI, we have spent many years perfecting our model, ensuring that we are separated from the pack. As marketing communications consolidates, it is very important that companies stay ahead of the curve, understanding what is next and only translating the right avenue for clients as they need it.
this is core [...]

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Tags: Geoff Whitlock · business

the future of portable computing?

March 24th, 2008 · No Comments

there are many things coming out that signify a big change in computing as a whole - the internet will see new levels only dreamed about in movies like Minority Report and the Matrix. wow.
A hologram computer
http://www.slightlywarped.com/crapfactory/curiosities/laptop.htm

new surface computing

your thoughts on what will win?

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Tags: Geoff Whitlock · cool stuff

another great video

March 20th, 2008 · No Comments

not all my entries will be so ‘apocalyptic’ and this one is not that bad - but it does shine the light on a few things

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Tags: Geoff Whitlock · cool stuff

great site - first adn only time I actually recommend the browser toolbar!

March 20th, 2008 · No Comments

I think the best 2.0 site I have found to date is called Stumble Upon. I really dont like traveling google for random stuff - and random stuff is the heart of the web! Stumble has really opened my eyes to a lot of websites that are interesting and relevant. When these [...]

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Tags: Geoff Whitlock · cool stuff

will the recession affect the internet marketing indusrty?

March 19th, 2008 · No Comments

Maybe not like it will affect TV, Print and Radio.. but it will affect us. but as a plus to our industry - we have measurable marketing like no other - and its affordable to get great results. Social marketing, search marketing and banner advertising online are taking more consumer time day [...]

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Tags: Geoff Whitlock · business

its not finding them and messaging, its finding them, messaging, and measuring

March 19th, 2008 · No Comments

I think that I have taken in more than 10 books, all claiming to have the low down on the social marketplace. some of them give me great ideas; others drown me in old school jargon that really does nothing to shape the channel. here are a few good ones.
a little guide - FREE [...]

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Tags: Geoff Whitlock · social media

wow, we started a blog!

March 19th, 2008 · No Comments

there are so many things that need to be discussed; the internet is teeming with ideas and new channels - we just finished the search craze - now we are on to a social craze. Everybody is hype about talking to you when your in your most passive state. There are so many [...]

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Tags: Geoff Whitlock · Uncategorized